It was born out of frustration. So much was happening in and around Liverpool – exciting stuff that we’d been longing for. But great chunks of the city were still not connecting. People whinging about what they thought they ought to be getting but weren’t. Other people grousing about life being unfair, and certain factions moaning about various other factions.
And this added to the constant aggravation of having business perceived so negatively by a large percentage of the world. One lot thinks that profit is inherently evil, another lot thinks business is dry and dull.
Dull? People, their dreams and passions, and money – it’s the stuff of high drama, for heaven’s sake.
And as for profit – it has no moral properties. It’s how you make it and what you do with it that matters.
Anyway – the book. This is not a technical guide to business finance, there are few statistics, and some issues are given the lightest airing, needing far more space than this book can provide.
The point is to make you think about the possibilities for your business – whether or not it yet exists – with an open mind. It shows you the dream, and shows you some of the nightmares, too. Few things that are worth having are easily come by, but you should at least know what lies within your grasp, if you reach for it.